Eco-Fashion is a much talked-about term in the fashion world these days. It has made many fashion designers embrace organic and environment-friendly fabrics for their creations. However, very few of us actually know what this new trend is! For years, designers across the world have been working with the organic fiber, but Eco-Fashion made its official debut in 2005 at the New York Fashion Week. A non-profit organization EarthPledge teamed up with the clothing retailer Barneys and sponsored a special runway event called FutureFashion during the fashion week. At this event, many famous and upcoming designers showcased outfits made from Eco-friendly fabrics.
Linda Loudermilk was one of those designers who pioneered the Eco-Fashion movement. And today, she is one of the most recognized names in Eco-Fashion. For her “Luxury Eco” line of clothing, she uses materials made from soys, sea cell and bamboo fabric. All her clothing lines have anti-allergy and anti-bacterial properties.
Eco-Fashion is not just about making a fashion statement; it’s also about taking into account the environment, the health of the consumer and also the working conditions of people in the fashion industry. Nadia Nour, an Egyptian designer adopted Eco-Fashion because she does not want to be a part of the fashion industry’s negative impact on the environment. The idea behind environment-friendly clothing is not just to introduce a new clothing line, but also to send out a message to the society to adopt a more sustainable and natural way of clothing.