Major brands are now going green. The organic movement is no longer saved to mom & shop and traditional shops.
Top brands such as Adidas and Timberland are now converting their traditional lines to green ones.
German sportswear group Adidas has used one million yards (914,000 metres) of fabric produced by DryDye technology, which eliminates the need for water in the dyeing process, since it started using the process last year.
It created 50,000 adidas DryDye graphic t-shirts – saving 1.25 million litres of water – and expanded the use into other ranges, including an adidas by Stella McCartney t-shirt in autumn/winter 2012.
For spring/summer 2013, the majority of the fabric has been used for the adidas Performance Prime Tee, one of the best-selling training t-shirts in the adidas sports performance range.
Timberland, another outdoors range is also following suit with the green movement.
Timberland furthered its “beyond factory walls” initiative, which included parenting skills and stress management training in China, supporting a community childcare centre and instigating financial literacy programmes in India, and building clean drinking water towers in Vietnam.
The US company made strides toward achieving its goal of planting five million trees by 2015; employees and partners planted 1,153,840, taking the total to 3.5 million since 2010.
“The benefits that trees provide in the form of helping to prevent desertification, increase yields of farm crops and reduce the effects of droughts are critical to communities everywhere,” said Mark Newton, vice-president of CSR. “As a New England brand known for making products built to enjoy the outdoors, it’s only natural that we do what we can to protect the environment.”
Do U Speak Green is excited that more apparel companies are going green. It is always a positive sign when organizations and individuals get more organic and think of the overall benefit to the world rather than just lining their pockets with huge profits.