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Do U Speak Green?

Authentic Eco-Fashion from India

Month

February 2011

Deadly Chemicals

Cotton is often times referred to as the most valuable non-food agricultural crop (that’s legal). And it may come as no wonder that it is also known as the world’s “dirtiest” crop:

  • $2 billion worth of chemicals are sprayed on the world’s cotton supply of cotton
  • In total, almost 1kg of hazardous pesticides is applied for every hectare that grows cotton.
  • Aldicarb, a powerful nerve agent, is one of the most toxic pesticides applied to cotton worldwide. Despite its World Health Organisation classification, “extremely hazardous”, US$112 million’s worth is applied to cotton crops each year.
  • Endosulfan – attributed to serious health problems, including coma, seizures, convulsions and death – remains as one of the most widely used pesticides in the world: in India, over 3,000 tonnes is applied to cotton crops annually.
  • Children are inherently more vulnerable to the negative impacts of exposure to pesticides. In countries such as Uzbekistan and India, children work in the cotton industry, live near cotton fields or are at high danger of pesticide exposure from reused pesticide containers and food.
Most of the cotton farming in the world happens in developing countries that have low resources, no education & dire poverty.

“Today, only 0.15% of the world’s cotton is guaranteed to be pesticide free. This means that the majority of the cotton we wear is likely to have contributed to the poisoning of lives and the environment in some of the world’s most vulnerable communities”, says Linda Craig, Director of PAN UK. “If the fashion industry is truly concerned about its impact in this world, then it needs to clean up its act and demand organic cotton.”

Leading fashion designer Katharine Hamnett, says “By insisting on organic cotton and fair pay for garment workers and by paying 1% more for a t-shirt, you can change the world and make it a better and safer place.”

Do U Speak Green is one of the first organic cotton providers in India. By being a pioneer in this field, it is doing for Indian cotton farmers what most others have failed at for so long. A supportive atmosphere that encourages environmental awareness and a better living condition for India.
Consumer demand for organic cotton currently stands at between US$800 million and US$1 billion, demonstrating that organic cotton offers a strong economic option; currently demand outstrips supply.

(Article adopted from ejofoundation.org)
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Be comfortable

Being green is all about being comfortable.

There’s just nothing quite like the feel of organic bamboo and cotton on your skin. It makes the entire day a pleasant experience for you. Normal things like taking a walk or going downstairs for daily groceries becomes a time to refresh yourself.

The beauty of organic clothing is in the way it feels against your skin. And ask your partners, they’ll agree too.

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